THE IDEA

Our task was to develop the corporate identity for a newly established company MAGNACOR operating in the healthcare sector.

The corporate identity logo was designed as a letter M formed of squares – the first letter of the company Magnacor name, containing visible, though not expressly manifested shape of heart in the centre of the letter. The shape of square symbolises four seasons of the year, four ages of a man and four basic elements of the universe. The rounded corners of the squares resemble the shape of certain pharmaceutical preparations in the form of pills.

CAST

Lead designer — Olga Brede
Designer — Eugene Sheeleen
Designer — Jekaterina Jefimova
Designer — Aleksandr Grigor